Grey leads the way

Jan 1, 2019

Our design work frequently uses a range of greys alongside brand colours. As long-serving advocates, we were interested to hear we are now a nation on monochrome lovers – in automotive at least. For the first time in UK history, grey became the most popular colour of choice for new cars in 2018. That means that some 68% of new cars were black, white, grey or silver. Curiously, 559 drivers chose beige.

Here are the top 10:
Grey 20.9%
Black 20.2%
White 18.3%
Blue 16.1%
Red 10%
Silver 9.3%
Orange 1.1%
Green 0.9%
Bronze 0.4%
Beige 0.4%